Advertise Your Business With Word-Of-Mouth

If you’ve ever recommended a good movie to a friend or stayed away from a restaurant because someone told you it had poor service or its food quality was low, you have experienced word-of-mouth advertising.

Just like any other business, word-of-mouth advertising can help your business or hurt it, depending on your reputation.

With most advertising, you as the business owner have control of how your advertising will look and what it will convey. For example, you can construct a particular ad to your specifications, to say exactly what you want; this will help draw customers in. However, this is not the case with word-of-mouth advertising.

Word-of-mouth advertising is something that your prior customers have control over, not you. Simply put, if they had a good experience with you, you’ll attract new customers. If they’ve had a bad experience with you and complain about it, this will drive business away.

Whether you like it or not, you can’t do anything about word-of-mouth advertising. It’s going to exist if you have any customers at all (which, of course, is exactly what you want). [Continue Reading]

How to Advertise Your Business Offline

Most business owners nowadays have gotten into the rut of only advertising their business online. As a result, many now miss a great opportunity to get the word out about their services and products – offline advertising.

These opportunities are only limited by imagination. In the real world, many traditional methods of advertising are being supplanted by new technology. While new tech is great, older, more traditional methods are still very effective. Here are some ideas to help advertise your business in the “real world.”

Business Cards: Still the backbone of advertising business, this may seem like a no-brainer. Surprisingly enough, many online businesses tend to overlook this very simple advertising tool. You don’t need anything very fancy, and printing places don’t cost a fortune either.

By using places like VistaPrint, you can get a fairly nice business card at a very inexpensive price. If you have no money, you can use this link to get 250 free business cards.

While not the best, it will get you started for about five bucks. Where do you leave your business cards? Try the local post office, grocery store bulletin boards, ask to leave a few in your favorite pizza parlor – if it’s a retail store, you can leave a business card. [Continue Reading]