Advertise Your Business With Word-Of-Mouth

If you’ve ever recommended a good movie to a friend or stayed away from a restaurant because someone told you it had poor service or its food quality was low, you have experienced word-of-mouth advertising.

Just like any other business, word-of-mouth advertising can help your business or hurt it, depending on your reputation.

With most advertising, you as the business owner have control of how your advertising will look and what it will convey. For example, you can construct a particular ad to your specifications, to say exactly what you want; this will help draw customers in. However, this is not the case with word-of-mouth advertising.

Word-of-mouth advertising is something that your prior customers have control over, not you. Simply put, if they had a good experience with you, you’ll attract new customers. If they’ve had a bad experience with you and complain about it, this will drive business away.

Whether you like it or not, you can’t do anything about word-of-mouth advertising. It’s going to exist if you have any customers at all (which, of course, is exactly what you want). [Continue Reading]