Advertise Your Business With Word-Of-Mouth

If you’ve ever recommended a good movie to a friend or stayed away from a restaurant because someone told you it had poor service or its food quality was low, you have experienced word-of-mouth advertising.

Just like any other business, word-of-mouth advertising can help your business or hurt it, depending on your reputation.

With most advertising, you as the business owner have control of how your advertising will look and what it will convey. For example, you can construct a particular ad to your specifications, to say exactly what you want; this will help draw customers in. However, this is not the case with word-of-mouth advertising.

Word-of-mouth advertising is something that your prior customers have control over, not you. Simply put, if they had a good experience with you, you’ll attract new customers. If they’ve had a bad experience with you and complain about it, this will drive business away.

Whether you like it or not, you can’t do anything about word-of-mouth advertising. It’s going to exist if you have any customers at all (which, of course, is exactly what you want). [Continue Reading]

10 Key Places To Give Away Your Promotional Products

Usually, you give away promotional products that are personalized with your business name or logo, for example. You do this to advertise your services or products; these are given to customers for “free,” as a means of advertisement. You probably also have these types of products lying around your house, given to you by other businesses.

This can be a very smart way to advertise your business, and it doesn’t have to be very expensive. In general, people love to get things for free.

If your item is particularly useful, they’ll use it for a long time, which further increases the chance that they’ll contact your business and use your products or services, since they’ll be looking at your logo or business name for a very long time.

Following are some ways you can give away your promotional product, and the reasons why you should do so.

#1. Use Your Website

You can hold a monthly giveaway, for example, on your web site in which you will give a winner one of your promotional products. To be most effective, think about your target market. [Continue Reading]